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Support Sponsor - Pirelli

Support Sponsor - Pirelli

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Pirelli was originally founded in Milan in 1872 by Gianbattista Pirelli himself, and its commercial branch for Pacific, Pirelli Tyres Australia was launched in October 1979.

Present in over 160 countries, with 22 tyre manufacturing facilities on five continents, leader in Top-of-the-Range products with the highest technological content, Pirelli is the world's fifth largest tyre manufacturer and is striving to become the world leader in the premium segment by 2015. The company has always had a keen focus on research and development: the goal is to constantly improve the product's quality in terms of performance, safety and environmental impact. Hence the company slogan "Power is nothing without control".

Over more than 140 years, Pirelli's manifesto has always been to change the driving experience by constantly challenging the boundaries of technology, style and sustainability, and setting trends in communities across the world.

Product quality has long been a feature of Pirelli's global positioning and the main reason why consumers choose the brand. The on-road performance of Pirelli product continues to be praised by the world's leading motoring journalists and opinion-leaders, and accepted by the industry as market-leading. This is also reflected by the OEM fitments of the brand: all top car manufacturers chose Pirelli as key supplier for their vehicles.

Public awareness towards Pirelli product extends to on-track successes in various motorsport competitions. Recently, Pirelli was again announced as the F1™ Official Tyre Supplier for 2014-2016: the highest technology showcased through the pinnacle of motorsport.